You can change this date range by selecting the date menu. The dashboard will display data generated from today and compare it to the day before. To access this Overview Dashboard, start from your Shopify admin page and go to Analytics > Dashboards. Tracking how many sales you receive from a variety of marketing channels.Comparing the value of your current sales to a previous date range.Shopify displays data and reports about your store’s performance within its “Overview Dashboard.” The Overview Dashboard also allows you to carry out a range of basic data analyses. The first step to using these metrics to improve your store is knowing where to find them. Average Order Value (AOV): Average order value is calculated by taking your total order revenue and dividing it by the number of orders.Online Store Conversion Rate: Conversion rate tracks the number of visits that led to a purchase.These customers are valuable due to their loyalty and subsequent higher lifetime value. Returning Customer Rate: Returning customer rate shows the percentage of customers who have purchased from your store more than once.Online Store Sessions: The online store sessions metric counts the total number of customers who visited your site in a given date range, including repeat visitors.Total Sales: This metric displays the total revenue your store has generated over a specific date range minus costs like shipping and taxes.Let’s take a closer look at some of the more popular metrics that Shopify Analytics displays within its overview dashboard: That way, you can pinpoint elements of your website to tweak or update based on what the data is telling you and continue to improve your metrics overall. Metrics like these help you get a snapshot of how visitors are interacting with your store. Shopify Analytics’ overview dashboard gives you a snapshot of your store’s high-level metrics. This data includes high-level metrics like your total store sessions, number of sales, returning customers, and the average value of orders placed. Show you how to add powerful data tools to your ecommerce storeīuilt within its platform, Shopify has an analytics tracker that allows you to generate data based on your store’s performance.Share tools that can give you deep, accurate data and drive revenue.That’s where, if you’re a Shopify store, Shopify Analytics (and other analytics options) come into play. On the flip side, running on bad data can lead to your store whiffing on those big decisions. It doesn’t matter if you’re choosing a store design, analyzing your marketing, or setting revenue targets, it all comes back to what the data tells you.
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